Anytime Astro Case Study

Overview

Anytime Astro is a fast-scaling astrology platform offering live consultations, horoscope readings, and Kundli services. Despite strong content potential and service differentiation, the brand faced low visibility for high-converting keywords, underutilized traffic from blog content, and limited presence in SERPs dominated by mature competitors like Astroyogi and Ganeshaspeaks.

Initial Challenges Identified

Strategic SEO Plan: From Visibility to Conversion

1. Conversion-First Keyword Targeting

Challenge: Existing strategy was traffic-heavy but lacked conversion potential.
Solution: Shifted focus from general astrology terms to mid-funnel and bottom-funnel queries that aligned with business goals.

Execution:

1. Mapped keywords across three intent tiers:

   1. Top: “Daily horoscope,” “Zodiac signs”

   2. Middle: “Marriage prediction by date of birth”

   3. Bottom: “Talk to astrologer online,” “Free Kundli matching”

2. Prioritized keywords with high CPC, lower competition, and direct service alignment.

3. Developed keyword clusters per astrologer specialization (e.g., love, career, marriage).

Results:

1. 8 out of 10 main transactional keywords ranked in the top 10 within 3 months.

2. 2x increase in CTR for service pages by optimizing titles/meta with emotional triggers + USP.

2. Topical Authority via Content Silos

Challenge: Blog traffic was not leading to service page visits or bookings.
Solution: Introduced a pillar-cluster structure using topical content silos.

Execution:

1. Built cornerstone content on high-interest topics (e.g., “Vedic astrology explained,” “Retrogrades in 2024”) and linked them to support articles.

2. Internally linked clusters to astrologer profiles and relevant services.

3. Developed content calendar aligned with:

   1. Celestial events (e.g., eclipses, planet transits)

   2. Seasonal/festival-based demand (e.g., Valentine’s Day compatibility guides)

   3. Trending spiritual queries (via Google Trends + YouTube)

Results:

1. Blog sessions increased by 187% in 4 months.

2. Time on site improved by 43 seconds on average per session.

3. 22% of blog users moved into the consultation funnel (tracked via custom UTM tagging).

3. Technical SEO + Schema Optimization

Challenge: Several key pages weren’t indexed; structured data was underutilized.
Solution: Conducted a comprehensive crawl using Screaming Frog + GSC + Ahrefs and restructured the site technically.

Execution:

1. Fixed 150+ broken links and unnecessary 3xx redirect chains.

2. Optimized CWV scores: Reduced LCP from 5.6s to 2.4s by compressing images and deferring JS.

3. Implemented schema types:

   1.  Article on blogs

   2.  FAQ on services

   3. Person schema on astrologer profiles

   4. BreadcrumbList sitewide

Results:

1. Improved page indexation by 35% in GSC.

2. Featured Snippets achieved for 15+ long-tail queries.

3. Service pages started appearing in Google’s FAQ rich results, improving CTR.

4. Hyper-Targeted Local SEO for Consultations

Challenge: Most organic traffic was national-level; missing local intent users.
Solution: Developed and optimized city-specific landing pages.

Execution:

1. Created pages targeting terms like “Best astrologer in Mumbai,” “Online astrologer Delhi NCR.”

2. Embedded user reviews, location-based CTAs, and dynamic FAQs.

3. Submitted listings to top Indian spiritual/local directories for citation building.

Results:

1. Captured 2,000+ new users/month from local queries.

2. Local page conversions were 19% higher than generic service pages.

3. Pages started ranking in local packs for metro cities (verified via location-based SERPs).

5. Custom Internal Linking Framework

Challenge: Disconnected blog and service content.
Solution: Created an internal link playbook with custom anchor text strategy.

Execution:

1. Built 1,200+ internal links manually.

2. Anchor texts matched keyword themes and were grouped by cluster.

3. Used dynamic widgets to show “Most read blogs” or “Popular astrologers” based on user behavior.

Results:

1. Bounce rate dropped from 72% to 51%.

2. Session duration improved by 62%.

3. Blog to service page click-through rate doubled.

6. Tracking, Reporting & Micro-Experimentation

Challenge: Difficulty attributing content performance to conversions.
Solution: Implemented GA4 event tracking + UTM parameters to track micro-conversions (button clicks, astrologer profile views, blog reads).

Execution:

1. Used custom GTM setup to tag:

   1. “Book Now” clicks

   2. Astrologer call button clicks

   3. Blog exit vs. blog-to-service transitions

2. Ran A/B test on blog CTA button styles and colors

Results:

1. Discovered that astrologer CTAs below 1st fold performed 32% better than top-positioned ones.

2. Insights used to re-prioritize content placements across pages.